SPOTIFY has "parted ways" with Meghan Markle, officially cutting off her previously popular podcast, Archetypes.
The streaming site says they were "proud" of the first series they created, despite ditching Meghan's second season.
Prince Harry and Meghan's audio production company Archewell Audio released a statement late on Thursday night.
CREDIT: SPOTIFY
Alongside Spotify, they said the companies had "mutually agreed to part ways" and were "proud of the series we made together".
Sources say the cancellation was due to a "productivity benchmark" not being met, despite a rumoured $20million deal in place.
Insiders also tell SundayStar.co.uk that listening figures were "on the decline" and that "people were switching off".
CREDIT: ABC NEWS
It comes after conversations to renew the audio programme which explores the "labels that try to hold women back".
Meetings "stalled" at Spotify amid conversations surrounding Meghan's podcast renewal, claim insiders.
Meghan is now determined to find a new home for Archetypes, a show which featured her pals Serena Williams and Mariah Carey.
Her agent told the Wall Street Journal: "The team behind Archetypes remain proud of the podcast they created at Spotify.
CREDIT: Netflix / Harry and Meghan
"Meghan is continuing to develop more content for the Archetypes audience on another platform."
The podcast reached the top of Spotify's charts in the week it premiered, but sources insist the audience has "dropped off".
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