HOLLY WILLOUGHBY should resign from This Morning as she is "damaged good", an ex-ITV boss sensationally claims.
It comes after her co-star Phillip Schofield admitted cheating on his wife with a "younger male colleague" last week.
Ian McCulloch, ITV's former commercial director, slammed Willoughby's claim of innocence after saying she had "no idea"
"I do absolutely agree that none of the on-screen talent, well, those two, they cannot be associated with the show," he told GB News.
"She's damaged goods. They need a fresh start.
"I'm not sure that the talent that they've got, sort of running through at the minute is the right talent.
"But I think the show is a good show, but you certainly can't have those two."
Schofield sensationally admitted his affair, calling the whole thing "unwise, but not illegal".
Ian added: "There is so much more to come out in this story.
"And I don't think her statements are particularly plausible, though it looks as though she's clinging on.
"I think they need to make a clean [break] and just move the show on."
Apologising to the press, which Schofield lied to many times, he said: "I am painfully conscious that I have lied to my employers at ITV…
"…to my colleagues and friends, to my agents, to the media and therefore the public, and most importantly of all to my family."
"I am so very, very sorry, as I am for having been unfaithful to my wife."
Have you got a story to share? Email your ideas, pictures & videos to: news@sundaystar.co.uk or send us a Tweet @SundayStarNews